SMOOTH KINGS REMIXES SEASON 2
For the new season of the show, we wanted "the world’s smoothest’ to feel empowered to seize every opportunity to fulfill their dreams by creating a branded experience that actualized their aspirations and desires—while bringing them a little bit closer to the heart of the brand through this passion point. The campaign focused on doubling down on the format that already worked, but converting the digital views and engagement into loyal drinkers via a DTC tangent of the classic remixes on this season of the show.
Thus, Budweiser’s Smooth Kings Remix Tour of the East launched on May 12th, 2022. The success of the tour established it as an earned media vertical that the brand can deploy in other regions of the country, like the North-Central and South-West regions.